More help with my marketing project!

Live forum: http://forum.freeipodguide.com/viewtopic.php?t=24429

phoebe7

17-10-2005 13:38:33

I need to know what users look for when they buy a notebook computer. I have my market broken down into the following segments

1.) Light user

2.) Medium user

3.) Heavy user

What do you think these segments look for when purchasing a notebook computer?

I'm trying to find some sources on google, but I thought I'd ask for your input! )

Fugger

17-10-2005 13:50:13

Business or Home user? Or both?

phoebe7

17-10-2005 13:53:51

Home user

Admin

17-10-2005 14:04:08

Are you sure about your categories? I'd be more likely to break it down by usage patterns. For example, my mom had a laptop she'd use constantly, so I'd call her a heavy user, but the way she used it is nothing like how I use mine, and I'm also a heavy user. Her laptop was also significantly different from mine in terms of configuration. I'm a power user, but I'm almost always accessing another computer to do my work while I'm on my laptop so battery life, wifi reception, screen size/sharpness are at the top of my priority list, while my mom might hates touchpads, likes big keyboards and doesn't really care about the screen.

Fugger

17-10-2005 14:55:03

Admin Then how would you classify?

N00b, script kiddie, 1337?

goofygarber

17-10-2005 15:33:48

Admin is a script kiddie... I mean, look at the trade module =P
I'm sure he just unpacked that from somewhere on the interwebs.

FreeOffersNow

17-10-2005 18:00:08

phoebe7 PM me if you still need help...$100/hour lol